Russell Armer Homes

  • Challenge: Gain a full picture of return from ad spend.

    Approach: As part of managing the Google Ads campaigns, I implemented new conversions in the account to cover all enquiry points on website & optimised ads with a range of CTAs & ad extensions. These were then all referenced in reports along with assisted conversions where a user may initially reach the site through a paid ad but return & convert through a different channel.

    Results: Ad spend was now reflective of all conversions & tracked end-to-end so the effectiveness of each campaign was able to be accurately monitored.

  • Challenge: Improve on-page user engagement.

    Approach: Website audit identified clear issues with site speed resulting from large images & virtual property tours. I scaled down images that didn’t need to be huge file sizes & worked with a developer to ensure the virtual tour would only load in full when clicked.

    Results: Site speed loading times fell drastically, no longer flagging as an issue. Within 3 months the average session time of property pages had reduced slightly, but bounce rate had greatly decreased indicating improved engagement.

“Tom supported our website, delivering Search Engine Optimisation and paid Google content. His help was invaluable to myself in promoting our developments on the web as while having some technical knowledge myself, Tom brought his skills into play and provided tech-savvy expertise.”

Martyn Nicholson, former Managing Director