Understanding how people are using your website is an absolute must for any business & brand. Not only do you need to know exactly WHAT to look for, but also what it all MEANS in order to take the most effective course of action.

Data analysis is one of my passions, so having the time to dive deep into your website analytics & customer journeys is sure to unearth invaluable insight to improve the experience & engagement of both new & existing visitors, especially with the imminent takeover of the more sophisticated Google Analytics 4.

Making sense of all the figures & data is key, so I’ll ensure you have reporting dashboards that provide a snapshot overview of all key metrics without having to trawl through your analytics ever again, with scope for further, bespoke analysis, including full user journeys. You’ll wonder how you ever got by without it!

It all starts with accurate setup & tracking, which I’ll also ensure you have in place, so the findings are robust & form the basis of futureproofing your brand’s online presence, whether on- or off-site.

In order for your brand to be a success, it absolutely needs exposure to the right audience in what will always be an incredibly crowded & competitive marketplace.

Through my experience managing large end-to-end strategic campaigns across all major channels, we’ll work on the best approach to meet key business objectives, gain significant ROI & utilise results to shape future activity.

Everything should evolve around the strength of your organic presence, so this is all about auditing the fundamentals of your website & other owned content so they are in the best functional & user-friendly shape possible, which will ultimately accelerate your online visibility.

With this comes the opportunity to do some testing - getting creative & thinking outside the box so your brand will always remain at the forefront of ever-changing audience behaviours.

Having started out as a web copywriter for a diverse range of clients, and now having written & released two novels & numerous short stories along the way, writing is an area I’m always keen to get involved with.

Every piece of content is a reflection of your brand, both in terms of credibility & personality. I will use all my experience in copywriting & proofreading to ensure everything is fit for purpose down to the smallest detail & conveys the exact required messaging.

What you see here is by no means an exhaustive list. I’ve been fortunate to have had opportunities to work across a number of digital & web-based projects for a range of brands & businesses that have required far too many skills to list here, but have always improved me personally & professionally.

If you would like to discuss any aspect of your online presence where I may be able to help, please don’t hesitate to get in touch.